We believe in handcrafting our personal network
The networkers among the consultants
In a time when everything is automated, we rely on the one variable that is irreplaceable: the personal network. Whether representing your interest in the public, media or politics, bringing your business one step ahead of your competitors or finding investors: Dr. Borer & Partner offers you the opportunity to communicate your interests directly to your stakeholders through our international network and partnerships.
Dr. Thomas Borer
As a former Ambassador of Switzerland to Germany and head of the task force „Switzerland - Second World War“, Dr. Thomas Borer is well known far beyond Swiss borders. Due to his high profile, Dr. Borer enjoys privileged access to most decision-makers in the public, private and media sectors and has an unparalleled private network in Germany and Switzerland with large international corporations and their executives.
Based on my experience in international diplomacy, I maintain high-profile contacts with top-level decision makers from business, politics and the media.
Thomas Borer has been working as a strategic consultant for over 20 years and holds national and international mandates in the fields of public affairs, business development and private equity. In comparison to other consultants, Dr. Borer knows the practice in government, parliament, administration, supervisory authorities and international organisations up close from his 20-year diplomatic career.
Our Services
The Team
The mandates our clients entrust us with are strategically important to their businesses. Navigating their challenges successfully becomes our common journey, and our clients can count on a dedicated and highly-qualified team of consultants and advisors. Our interdisciplinary and dynamic team can draw on diverse backgrounds and experiences to accomplish our mission.
Partnership with Edelman Smithfield
We partner with Edelman, a global leader in communications and public relations. This allows us to combine our local expertise with Edelman's global reach, ensuring exceptional service and impactful solutions for our clients. Together, we are dedicated to fostering growth, enhancing our brand reputation, and achieving success through seamless collaboration that leverages the strengths of both organizations. Our partnership with Edelman exemplifies our commitment to excellence.
Credentials
Selected mandates – clients we work with or have worked for
From Switzerland to the World: How Europe Seeks Strategic Autonomy
10.11.2025
Dr. Thomas Borer
Dr. Thomas Borer explores how Europe can achieve true strategic autonomy amid global power shifts, protectionism, and technological rivalry.[...]
US tariffs: Should Switzerland move closer to the EU?
08.10.2025
Dr. Thomas Borer
In SonntagsZeitung Standpunkte on SRF, Dr. Thomas Borer discusses the consequences of US tariffs and whether Switzerland should align itself more closely with the EU in order to ensure stability and independence.[...]
New book: ‘Switzerland against the world’ (German)
02.10.2025
Dr. Thomas Borer
New book Die Schweiz gegen die Welt (Switzerland against the world) by Thomas Borer and René Lüchinger about Nazi gold, dormant accounts and Swiss crisis management 1996–1999.[...]
Focal Points and the Myth of ‘Buzzwords’ in Public Relations
22.09.2025
Wilhelm Bennet
This article by Wilhelm Bennet explores how PR buzzwords act as powerful focal points that shape public perception and drive success in public relations.[...]
Dr. Thomas Borer: Switzerland Must Avoid Binding Trade Deals Amid U.S. Tariff Uncertainty
30.08.2025
Dr. Thomas Borer
Dr. Thomas Borer warns Switzerland against binding trade deals amid U.S. tariff risks and urges preparation for worst-case scenarios.[...]
Borer and Läderach on Trump’s Tariffs: Diplomacy, Prices, and the Future of Swiss Exports
28.08.2025
Dr. Thomas Borer
Dr. Thomas Borer and Johannes Läderach discuss Trump’s 39% tariffs, Swiss exports, and strategies to limit economic impact.[...]
Why Swiss Firms Should Look to the Gulf as the Next Growth Frontier
15.08.2025
Dr. Thomas Borer
Dr. Thomas Borer and Jeremias Kettner explain how Swiss SMEs can use neutrality and precision to build partnerships in Gulf markets.[...]
Anyone who Thinks Switzerland Has been Shipwrecked is Mistaken.
13.08.2025
Dr. Thomas Borer & Edi Rexhaj
In the guest article on FOCUS Online, Dr. Thomas Borer and Edi Rexhaj show how Switzerland is staying on economic course even under Trump's 39% tariff.[...]
Bloomberg TV – Thomas Borer: Switzerland Needs New Tariff Strategy
07.08.2025
Dr. Thomas Borer
Thomas Borer on how Switzerland could respond to rising U.S. tariffs in conversation with Francine Lacqua on Bloomberg: The Pulse.[...]
RTS Forum – Thomas Borer: Switzerland must be more opportunistic in dealing with Trump
06.08.2025
Dr. Thomas Borer
Former ambassador Thomas Borer is calling on Switzerland to adopt a more opportunistic and Machiavellian strategy towards Donald Trump. While Karin Keller-Sutter and Guy Parmelin are in Washington to defuse the trade conflict, he is advocating a pragmatic and confrontational approach.[...]
Swiss Face 72-Hour Race to Lower Trump’s ‘Absurd’ 39% Tariff
05.08.2025
Dr. Thomas Borer
Switzerland scrambles in a 72‑hour race to avert Trump’s “absurd” 39% tariff. Former diplomat Thomas Borer criticizes the government’s slow response and urges swift action.[...]
Trump’s tariffs on Switzerland: Former diplomat Thomas Borer
05.08.2025
Dr. Thomas Borer
How can the Federal Council persuade Donald Trump to lower the 39 per cent tariff? Thomas Borer believes that Switzerland should buy weapons, oil, gas and beef from the US – and that negotiators should also take an unconventional approach.[...]
