Borer and Läderach on Trump’s Tariffs: Diplomacy, Prices, and the Future of Swiss Exports
In this SRF broadcast, Dr. Thomas Borer and Johannes Läderach join moderator Urs Gredig to discuss Donald Trump’s decision to impose 39% tariffs on Switzerland. Chocolatier Johannes Läderach, whose company has dozens of U.S. branches, insists on continuing production in Switzerland despite rising costs. Borer, renowned for his strategic negotiating skills, criticizes past errors in dealing with Washington and warns that the wrong approach could deepen the crisis. He stresses the need for careful, trust-based diplomacy rather than rushed deals “at any price,” while acknowledging that creative strategies and potential loopholes must be explored. Together, Läderach and Borer highlight the delicate balance between protecting Swiss industry and preserving long-term political and economic relationships with the United States.