Why Swiss Firms Should Look to the Gulf as the Next Growth Frontier
In this finews piece, Dr. Thomas Borer argues alongside Jeremias Kettner that Swiss exporters are increasingly challenged by rising energy prices, geopolitical uncertainty, and new trade barriers, particularly stemming from the U.S., making their traditional export model fragile. Meanwhile, the Gulf states are undergoing rapid growth and are actively seeking reliable partners – presenting a strategic opportunity for Swiss firms. Switzerland’s reputation as a neutral, discreet, and high‑quality partner positions it well to serve as a bridge between Europe and the Gulf. Gulf sovereign wealth funds now favour strategic cooperation over mere financial returns, offering Swiss SMEs the chance to participate in technology partnerships, knowledge transfer, and industrial innovation. This moment calls for Swiss companies to shift from exporter roles to strategic, trust‑based partners in the region.