Guest commentary by Thomas Borer: Switzerland lacks a network in the United States that it can rely on in times of crisis
In his guest commentary for the NZZ, Thomas Borer warns that Switzerland risks repeating past mistakes if it fails to draw lessons from the recent customs dispute with the United States. He argues that Switzerland lacks a reliable network in the US, outlines how crises could have been mitigated and calls for a long-term communication strategy supported jointly by politics and business.