Swiss Financial Center Lacks Strategy at a Crucial Turning Point
In an October 2016 interview with Claude Baumann, Dr. Thomas Borer critiques the lack of long-term strategy at the Swiss financial center. He notes that after a prolonged taxation dispute with the U.S., Switzerland now stands at a turning point; a chance it risks missing without a strategic plan. Addressing a gathering at the Zurich Banking Association, he highlights how Zurich’s global reputation has slipped and urges the sector to emphasize its strengths in foreign markets. Finally, the conversation concludes with a discussion about a potential opportunity in BREXIT for Swiss financial services to differentiate and expand.