Media

22.09.2025

This article by Wilhelm Bennet explores how PR buzzwords act as powerful focal points that shape public perception and drive success in public relations.

05.02.2025

In a fragmented world, clear Public Affairs strategies are essential to bridge diverging interests. Dr. Borer & Partner helps businesses with strategic communication, and crisis management.

18.02.2022

Managers tend to forget the fundamental role the political environment plays for their company. A certain growth strategy can only be pursued if the political environment allows for this. Certain initiatives and bills can negatively affect

22.08.2023

Healthcare in Switzerland is renowned for its quality and accessibility. But like all systems, it faces challenges — from escalating costs to the rise of non-communicable diseases. As we dive deeper into these issues, one promising soluti

14.07.2023

CSR and strategic communication are not merely linked but interdependent. CSR serves as a fundamental tool for businesses to enjoy long-lasting prosperity and sustainability through the advantages of a compelling CSR initiative or campaign.

13.04.2023

In the last decade, due to the rising importance of social media and overall business exposure, the significance of managing one’s brand and name has increased rapidly. According to Eccles, Newquist, & Schatz (2007), “70% to 80% of mark

22.09.2021

M&A Diplomacy aims at using the tools of diplomacy to make mergers and acquisitions a smoother process. It is our understanding, that diplomacy is the art of shaping decisions and the behaviour of third parties through dialogue, negotiation

04.06.2021

In a crisis, the public often wants to find someone to blame. Recently, for example, Credit Suisse had to face public criticism and accept responsibility because of the Greensill and Archegos cases. Whether such news develop themselves into

20.05.2021

The VW diesel scandal, the FIFA corruption affair and the Dominique Strauss-Kahn trial differ substantially in cause, substance, and verdict. To contain the consequences and facilitate a fair trial, public relations before and during court

02.12.2020

The vote on the corporate responsibility initiative is history. In the end, it was defeated by the majority of the cantons (“Ständemehr”) despite the 50.7% of the people who voted in favor of the initiative. In my opinion, this outcome

19.02.2019

This year marks the thirtieth anniversary of the fall of the Berlin Wall, the end of the Cold War and the associated bipolar world order. In the same year, political scientist Francis Fukuyama published an article in which he proclaimed ‘

07.02.2019

A plethora of studies and reports declare Switzerland to be a leading force globally for innovation and competitiveness. This should, in theory, provide fertile ground for the development of exciting new companies and for the acceleration o

17.04.2018

Lobbying is part of politics. However, it should be conducted according to clear and objective rules and not at the discretion of individual parliamentarians. A few weeks ago, the Council of States' Political Institutions Committee decided

27.09.2017

Analysis of the 2017 federal election: CDU/CSU and SPD lose ground, AfD enters parliament, FDP celebrates comeback. Opportunities and risks for German politics and Switzerland.