Consumer Goods | Switzerland

Challenge

A multinational consumer goods company sought to enter the Swiss market and needed to align its positioning with a complex political, regulatory and cultural environment while building credibility among key decision-makers.

Approach

We designed and executed an integrated public affairs and public relations strategy, aligning political outreach, messaging and media positioning.

• Conducted a targeted stakeholder mapping across federal and cantonal authorities, parliamentary actors and industry stakeholders
• Facilitated high-level meetings with ministers, members of parliament and relevant administrative bodies
• Developed a tailored positioning and messaging framework aligned with Swiss regulatory and cultural dynamics
• Implemented a structured media strategy, securing placements in leading national and cantonal outlets as well as television appearances
• Coordinated political outreach and media engagement to ensure consistent narrative across all channels
• Provided continuous guidance to adapt positioning based on stakeholder feedback and evolving dynamics

Outcome

• The client secured early institutional support and access to key decision-makers
• Established a credible and visible presence in the Swiss market
• Built a solid foundation for long-term market development