Digital Infrastructure | Switzerland

Challenge

A leading data center infrastructure provider faced political and public scrutiny over energy consumption and environmental impact, risking restrictive regulatory developments.

Approach

We developed and executed a strategic public affairs and communications approach to reposition the topic within the broader economic and policy context.

• Built a targeted stakeholder map across parliamentary committees, administration and industry bodies
• Developed a strategic narrative, positioning data centers as critical infrastructure
• Conducted direct engagement with policymakers and regulatory stakeholders
• Supported media positioning and thought leadership, including op-eds and executive messaging
• Provided ongoing intelligence on political developments and stakeholder positioning
• Ensured alignment between policy engagement and public communication

Outcome

• Contributed to a shift in political framing toward systemic relevance and economic importance
• Increased recognition of data infrastructure as part of Switzerland’s critical infrastructure landscape
• Strengthened the client’s position as a credible and responsible actor
• Improved access to key policymakers and regulatory discussions