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Focal Points and the Myth of ‘Buzzwords’ in Public Relations

22.09.2025

Wilhelm Bennet

This article by Wilhelm Bennet explores how PR buzzwords act as powerful focal points that shape public perception and drive success in public relations.

Public Affairs in a Fragmented World

05.02.2025

Dominik Bläsi

In a fragmented world, clear Public Affairs strategies are essential to bridge diverging interests. Dr. Borer & Partner helps businesses with strategic communication, and crisis management.

The fundamental role of lobbying in our democracy – and why your company should make it part of its corporate strategy

18.02.2022

Managers tend to forget the fundamental role the political environment plays for their company. A certain growth strategy can only be pursued if the political environment allows for this. Certain initiatives and bills can negatively affect the corporate business strategy of several companies in a determined sector. This accounts for a wid

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New book: ‘Switzerland against the world’ (German)

22.09.2025

New book Die Schweiz gegen die Welt (Switzerland against the world) by Thomas Borer and René Lüchi

Buchvernissage – Task Force «Schweiz – Zweiter Weltkrieg»

12.05.2025

Thomas Borers neues Buch dokumentiert die aussenpolitische Krise der Schweiz ab 1995 rund um nachric

Kloster Mariastein – Zusammenkunft 2021

25.10.2021

Am Samstag, 25. Oktober 2021, versammelten sich die Mitglieder des Patronatskomitees Projekt Mariast

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Thomas Borer: Switzerland lacks a network in the United States

20.11.2025

NZZ

Thomas Borer on the US tariff deal: ‘Switzerland cannot return to business as usual now’

14.11.2025

NZZ

Dr. Thomas Borer: Switzerland Must Avoid Binding Trade Deals Amid U.S. Tariff Uncertainty

30.08.2025

Blick

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Speeches

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From Switzerland to the World: How Europe Seeks Strategic Autonomy

04.11.2025

AXA Investment Managers - Zürich

Situation géopolitique et le rôle de la Suisse

16.05.2019

Symposium de Prévoyance - Lausanne

Swiss diplomacy in fragile-authoritarian contexts

03.04.2019

Swisspeace Roundtable - Bern

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Tariff deal with Trump – triumph or capitulation?

18.11.2025

SRF Club

US tariffs: Should Switzerland move closer to the EU?

05.10.2025

SonntagsZeitung Standpunkte

Borer and Läderach on Trump’s Tariffs: Diplomacy, Prices, and the Future of Swiss Exports

28.08.2025

SRF Gredig Direkt

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Selected photos

Dr. Thomas Borer interview geopolitics

Dr. Thomas Borer speaks about geopolitics at the Shopping-Center Forum 2024.

Eröffnungsfeier Baloise Park

Dr. Thomas Borer im Talk beim Efficiency Club Zuerich zum Thema Konsequenzen aus der Europaeischen Wirtschafts - und Finanzkrise

Dr. Thomas Borer beim Symposium

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Krieg im Iran, Schweiz–USA und Rahmenverträge

Nebelspalter

„In vielen Bereichen haben wir die Amerikaner abgezockt“

Inside Paradeplatz

Thomas Borer: «Die EU macht gegen uns auch Machtpolitik»

Nebelspalter