Public Relations
We make perception matter.
Public Relations
In today's fast-paced media world, reputation is not just an advantage, it's a currency. We design and implement strategic communication that increases your visibility, strengthens your thought leadership, and builds trust among key stakeholder groups. From positioning in the media and developing narratives to providing support during important interviews and public appearances, we ensure that your voice is heard clearly, credibly, and consistently. Our team helps you transform complex messages into inspiring ideas that resonate across channels and borders.
Services
Media Relations
We support you in establishing and maintaining targeted media relations. This includes placing topics, holding background discussions with journalists and preparing media appearances. The aim is to achieve a credible and consistent presence in relevant media.
Strategic Messaging
A clear story is key to building trust and recognition. We develop narratives, core messages and lines of argument that support your strategic goals and can be used consistently across different channels.
Reputation Management
We help you to systematically build, protect and develop your reputation. This includes analysing perceptions, prioritising relevant stakeholders and deriving appropriate communication measures.
Crisis Communication
Crises are often unpredictable and strike when you least expect them. We specialise in supporting you in times of crisis, helping you make critical decisions and guiding you through the process in terms of communication.
Stakeholder Communication
We shape communication with key stakeholders such as employees, partners, investors and public actors. Clear and coordinated communication helps to build trust and ensure acceptance.
Litigation PR
A company's reputation is one of the key factors influencing its value. However, the court of public opinion does not wait for legal justifications or public statements. Through targeted communication, we help you proactively shape the public debate and thus avoid or minimise reputational damage in legal disputes and complex crisis situations.
Gregory Nöthiger
Team Public Relations
Gregory is a Managing Partner at Dr. Borer & Partner and heads our PR team, focusing on media relations, reputation management and litigation PR. As a consultant, he has worked for clients in the technology, finance, mobility and consumer goods industries and has advised governments and international institutions. Gregory is also a member of the Board of Directors at Buchen Property AG and Head of Communications at the Altenrhein Aviation Museum.
